Marketing Lead
Independent non-profit accelerating institutional adoption of Ethereum, its Layer 2s, applications, and broader ecosystem.
Funding history
About Ethereum Institutional
Ethereum Institutional serves as a neutral institutional engagement and coordination organization for Ethereum. Its activities include institutional education and engagement, research and intelligence, ETH and ecosystem marketing, industry requirements discovery, and institutional events supporting tokenization, stablecoins, collateral, and on-chain market infrastructure.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own marketing from strategy through execution, focusing on growing an institutional audience and strengthening the voice of Ethereum among financial institutions. You will set the marketing calendar and priorities, lead go-to-market for new initiatives, define the editorial voice, and produce high-quality thought leadership. You will translate technical Ethereum developments into clear content, promote forums and side events, build growth systems such as conversion paths and distribution, and connect marketing to institutional engagement with regional leads.
Requirements
- 7+ years of experience in marketing, growth, or editorial leadership, ideally in digital assets or financial services
- Excellent writing and editing skills for senior institutional audiences
- Proven ability to grow an audience from the ground up with measurable results
- Experience taking products or initiatives to market
- Experience running events, webinars, or podcasts
- Skilled in using AI tools to raise speed and quality of work
- Strong operational discipline
- Working knowledge of Ethereum and the institutional digital asset market
- Self-directed and entrepreneurial in a lean, fast-evolving environment
Responsibilities
- Set and own the marketing strategy, calendar, and initiatives and prioritize efforts
- Own audience growth by defining priority audiences, channels, and targets and testing new approaches
- Lead relationships and major announcements with institutions and ecosystem partners
- Lead go-to-market for new Ethereum Institutional initiatives
- Define the editorial voice and produce high-quality content and thought leadership for institutional audiences
- Translate technical Ethereum developments into clear content for financial institutions
- Position and promote forums and side events and turn them into audience, content, and relationships
- Build the systems behind growth, including conversion paths, distribution, and partner amplification
- Connect marketing to institutional engagement with regional leads
Benefits
- Flexible working environment