Engagement Marketing Lead
Block, Inc. is a global financial-technology company building products for economic empowerment across payments, consumer finance, commerce, Bitcoin, music, and AI.
Projects
About Block, Inc.
Block, Inc., formerly Square, Inc., operates the Square and Cash App ecosystems and current businesses including Afterpay, TIDAL, Bitkey, Proto, and Spiral. Its current Bitcoin ecosystem includes Cash App Bitcoin services, Bitkey self-custody wallet technology, Proto mining systems, and Spiral open-source Bitcoin initiatives. Block also develops open-source AI and collaboration projects including Goose, Buzz, and Berd.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead and develop the engagement marketing team, set priorities, and own cross-product growth initiatives. You will develop audience, messaging, channel, and experimentation strategies; coordinate go-to-market planning; establish communications governance; and oversee execution, launches, incentives, and partnerships.
Requirements
- 10+ years of engagement marketing or equivalent senior-level experience
- Experience leading teams and delivering measurable portfolio growth
- Experience developing senior strategists and partnering with Product leaders
- SQL and analytics tools fluency
- Experimentation experience
- Positioning and messaging skills
- Experience with communications governance, briefs, journey designs, and test plans
- Experience with lifecycle platforms, personalization, and delivery controls
- Experience partnering with Engineering and Data Science
- Executive communication and AI-use experience
- Experience with small-business customers, multi-product platforms, regulated products, agency partnerships, or international growth
Responsibilities
- Lead and develop the engagement marketing team
- Set goals, quarterly priorities, owners, and dependencies
- Own cross-product growth priorities and allocate capacity
- Partner with Product on adoption, monetization, and seller experience
- Establish go-to-market planning across cross-functional partners
- Lead experimentation and incremental measurement
- Test recommendations, messaging, incentives, and channels
- Establish communications governance and delivery standards
- Partner with operations, automation, and agencies on execution
- Oversee launches, growth initiatives, incentives, and partnership commitments
Benefits
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning