Product Marketing Manager

Skills

About the Role

You will define and execute strategies that drive awareness, adoption, and engagement with Blackbird's products. Working across Product, Design, Research, Engineering, Sales, Operations, and Data, you'll bring new features, partnerships, and programs to market. You'll shape one Blackbird voice that adapts to each audience and turn it into launches, lifecycle programs, and campaigns that drive meaningful behavior, while building the product marketing function from the ground up.

Requirements

• 4-6+ years of product marketing experience in consumer tech, hospitality tech, fintech, or marketplaces
• Proven track record marketing to multiple audiences and leading complex launches
• Expertise in lifecycle marketing, retention, and engagement across email, push, and in-app channels
• Exceptional storytelling skills simplifying complex product mechanics
• Cross-functional leadership and passion for hospitality and building programs from scratch

Responsibilities

• Own positioning and messaging and unify the Blackbird voice across diners, operators, and staff
• Lead end-to-end GTM strategies for product launches across all channels
• Drive lifecycle marketing via email, push, in-app messaging, and in-restaurant touchpoints
• Build training, pitch decks, and collateral for restaurant staff, Sales, and Account Management
• Partner with Product, Design, and Engineering to bring market and user insights into roadmap decisions
• Translate complex loyalty mechanics, rewards, levels, and payment flows into clear narratives
• Track key launch metrics and use AI tools to scale content, research, and lifecycle execution

Benefits

• Stock options
• Medical insurance
• Dental insurance
• Vision insurance
• Flexible time off
• 401(k)
• Quarterly budget for Blackbird testing
• Anniversary travel
• Annual learning and development stipend