Director, Partner Lifecycle Marketing
Mastercard provides payment infrastructure and crypto solutions enabling secure transactions between wallets, merchants, and financial institutions.
Maintainer signals as of 8/14/2026
Projects
About Mastercard
Mastercard helps users and businesses participate in the digital asset ecosystem by providing secure infrastructure for stablecoin transactions, crypto transfers, and cross-border payments. With it, you can spend crypto holdings, process blockchain transactions, and settle payments in digital assets. Mastercard connects traditional finance with blockchain technology through regulated channels.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead partner lifecycle marketing and engagement for the Mastercard Partner Advantage Program. You will design personalized journeys, campaigns, communications, and digital experiences across the partner lifecycle, strengthen advocacy and retention, and use data to improve engagement and business outcomes.
Requirements
- Experience in partner marketing, channel marketing, lifecycle marketing, customer experience, or B2B marketing
- Experience designing and scaling engagement, lifecycle, or customer and partner journey programs
- Understanding of partner ecosystems, segmentation, personalization, digital engagement, and data-driven marketing
- Experience leading cross-functional initiatives in a complex global organization
- Ability to influence stakeholders, manage priorities, and lead teams or workstreams to measurable outcomes
- Familiarity with partner portals, marketing automation, personalization tools, analytics, or digital engagement platforms is preferred
- Experience in payments, technology, SaaS, cybersecurity, consulting, cloud, data, or fintech environments is preferred
Responsibilities
- Lead partner lifecycle marketing strategy
- Design partner journeys, engagement programs, and communications
- Identify opportunities to improve partner experience and participation
- Connect engagement strategies to commercial growth
- Create personalized engagement across digital, email, web, portal, event, and community channels
- Use data and insights to improve content and calls to action
- Improve partner access to program benefits and resources
- Test and optimize engagement strategies
- Build partner connection, recognition, loyalty, and advocacy programs
- Define measures for engagement, activation, adoption, advocacy, satisfaction, and retention
- Use feedback and behavioral data to improve lifecycle experiences
- Measure lifecycle marketing impact on partner growth and business performance
- Align stakeholders around the partner experience vision
Benefits
- Medical insurance
- Prescription drug insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- Flexible spending account
- Health savings account
- 16 weeks of new parent leave
- Up to 20 days of bereavement leave
- 80 hours of Paid Sick and Safe Time
- 25 days of vacation time
- 5 personal days
- 10 annual paid U.S. observed holidays
- 401k with company match
- Deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities
- Tuition reimbursement