UK Country Commercial Lead
Tide is a UK-founded fintech business financial platform providing banking and financial-management services to small businesses and sole traders.
About Tide
Tide Platform Limited operates Tide, offering business accounts, payments, accounting and tax tools, savings, payroll, and business finance. Tide is FCA-authorised for electronic-money and payment services and is not itself a bank; its business bank accounts are provided through partner banks including ClearBank.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Lead Commercial Services growth in the UK by owning revenue forecasting, analysing member behaviour and campaign performance, shaping product positioning, and leading go-to-market strategies across channels. Coordinate product, marketing, sales, CRM, operations, finance, and senior stakeholders while monitoring competitors and market trends.
Requirements
- 7+ years of product marketing experience.
- Experience in B2B SaaS, B2B2C, lead generation, fintech, or adjacent industries.
- Strong commercial acumen.
- Experience partnering with finance to assess performance and opportunities.
- Ability to set and track KPIs.
- Strong analytical skills.
- Experience delivering omni-channel go-to-market campaigns.
- Exceptional project management skills.
- Ability to craft compelling messaging.
- Ability to navigate ambiguity and shifting priorities.
Responsibilities
- Set, track, and refine product revenue projections.
- Identify commercial risks and opportunities.
- Analyse member behaviour and segment audiences.
- Measure campaign performance.
- Translate data into product positioning and communication recommendations.
- Partner with Product teams on opportunities and roadmaps.
- Support product launches with go-to-market strategies.
- Lead go-to-market activities across channels.
- Coordinate with sales, operations, and CRM marketing teams.
- Facilitate brainstorming sessions and workshops.
- Manage stakeholder communication, including with senior leadership.
- Lead market research and competitive analysis.
- Translate market intelligence into actionable positioning strategies.
Benefits
- Vitality Health Insurance
- Vitality perks and discounts
- 24/7 Employee Assistance Programme
- 25 days holiday with ability to buy extra days
- Referral bonus
- Salary sacrifice benefits including Cycle to Work scheme and pension contribution
- Enhanced family-friendly leave
- 24 hours paid volunteering time off per year
- Flexible work from home or at the office
- Sabbatical leave