UK Country Commercial Lead
Tide is a UK business-banking fintech for small and medium enterprises (tide.co), a Speedinvest portfolio company.
About Tide
Tide is a UK financial-technology company providing business banking and financial services to small and medium enterprises (tide.co). It is a portfolio company of Speedinvest.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You lead Commercial Services growth in the UK by owning revenue forecasting, analysing member behaviour and campaign performance, shaping product positioning, and leading go-to-market strategies across channels. You coordinate product, marketing, sales, CRM, operations, finance, and senior stakeholders while monitoring competitors and market trends.
Requirements
- 7+ years of product marketing experience
- Experience in B2B SaaS, B2B2C, lead generation, fintech, or adjacent industries
- Strong commercial acumen
- Experience partnering with finance to assess performance and opportunities
- Ability to set and track KPIs
- Strong analytical skills
- Experience delivering omni-channel go-to-market campaigns
- Exceptional project management skills
- Ability to craft compelling messaging
- Ability to navigate ambiguity and shifting priorities
Responsibilities
- Set, track, and refine product revenue projections
- Identify commercial risks and opportunities
- Analyse member behaviour and segment audiences
- Measure campaign performance
- Translate data into product positioning and communication recommendations
- Partner with Product teams on opportunities and roadmaps
- Support product launches with go-to-market strategies
- Lead go-to-market activities across channels
- Coordinate with sales, operations, and CRM marketing teams
- Facilitate brainstorming sessions and workshops
- Manage stakeholder communication, including with senior leadership
- Lead market research and competitive analysis
- Translate market intelligence into actionable positioning strategies
Benefits
- Vitality Health Insurance
- Vitality perks and discounts
- 24/7 Employee Assistance Programme
- 25 days holiday with ability to buy extra days
- Referral bonus
- Salary sacrifice benefits including Cycle to Work scheme and pension contribution
- Enhanced family-friendly leave
- 24 hours paid volunteering time off per year
- Flexible work from home or at the office
- Sabbatical leave