Product Marketing Lead

Skills

About the Role

You will own product marketing for core application products and features. You will develop positioning, messaging, launch strategies, competitive differentiation, sales narratives, and field assets. You will coordinate go-to-market launches, drive adoption programs, conduct market research, and maintain consistent messaging across the buyer journey.

Requirements

• 6+ years of product marketing experience, or 3+ years of product marketing experience plus 5+ years in a related field.
• B2B SaaS experience.
• Experience using agentic AI to automate go-to-market workflows.
• Experience bringing complex products to market with clear positioning for technical and business audiences.
• Sales enablement experience.
• Experience collaborating with Product, Sales, and Customer Success.
• Excellent written communication.
• Familiarity with enterprise AI or agentic AI is preferred.

Responsibilities

• Own product marketing for core application products and features, including positioning, messaging, launch strategy, and competitive differentiation.
• Partner with product, demand generation, content, communications, and customer marketing on launches.
• Develop sales-ready narratives and field assets, including pitch materials, one-pagers, and objection-handling guides.
• Drive product and feature adoption through user communications and programs.
• Conduct competitive intelligence and market research.
• Maintain consistent product messaging across the buyer journey.

Benefits

• Generous PTO and company holidays.
• Medical, dental, and vision coverage for employees and their families.
• 16 weeks of paid parental leave.
• Fertility and family-planning support.
• Early-detection cancer testing.
• Flexible spending and dependent-care FSA options.
• Health savings account contributions for eligible plans.
• Wellness stipend.
• Company-wide and team off-sites.
• Company stock options.
• 401k.