Director, Product Marketing
Blockaid is an onchain security company providing real-time protection against scams, fraud, exploits, and compliance risks. Its platform serves financial institutions, protocols, wallets, exchanges, banks, asset managers, and end users through monitoring, transaction security, fraud prevention, and policy enforcement products.
Funding history
Projects
About Blockaid
Blockaid operates an onchain security platform that combines direct wallet and dApp integrations, transaction screening, threat intelligence, onchain monitoring, detection, and automated response. Its products protect transactions, addresses, tokens, dApps, smart contracts, wallets, infrastructure, and operational workflows. Blockaid serves Web3 wallets, dApps, protocols, exchanges, banks, fintechs, payment providers, asset managers, and trading firms, offering APIs, SDKs, and dedicated engineering support.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
As Director of Product Marketing, lead Product Marketing Managers and partner with Product, go-to-market teams, customers, Sales, and Solutions Engineering. Conduct customer, market, and competitive research; influence the product roadmap; define ICP-focused messaging; develop campaign content and marketing materials; enable sales; optimize pricing models; and demonstrate products. This is a hybrid role requiring 3 to 4 days per week in the NYC midtown Manhattan office. Relocation assistance may be considered. Visa sponsorship is not offered.
Requirements
- Strong experience marketing cybersecurity and/or Web3 products to technical audiences.
- 10+ years of B2B SaaS product marketing experience.
- 4+ years of experience as a people manager.
- Ability to connect marketing work to demand generation and revenue, across technical and non-technical audiences.
- Curiosity about generative AI, automation, and modern tools.
- Strong business acumen.
- Experience in a growth-stage company or startup, with the ability to grow and scale in a dynamic environment.
- Legal right to work in the United States without visa sponsorship.
Responsibilities
- Lead a team of Product Marketing Managers.
- Conduct customer, market, and competitive research with Product Managers and Account Executives, using insights to influence the product roadmap.
- Define compelling product and platform messaging that resonates with ideal customer profiles.
- Translate research insights into campaign messaging and content ideas.
- Develop product- and solutions-focused messaging and marketing materials, and enable Sales with positioning and collateral.
- Collaborate with Product and Sales to develop and optimize pricing models.
- Partner strategically with Solutions Engineering and represent products in demonstrations.
Benefits
- Fantastic healthcare, including fully paid options and FSA.
- PTO.
- Equity.
- 401(k).
- Pre-tax commuter benefits.
- Relocation assistance may be considered.
- Supportive, agile, and creative work environment.
- Competitive compensation, recognition, learning, and development opportunities.