Blockaid provides end-to-end Web3 security through transaction simulation, address, token and dApp scanning, onchain monitoring, crypto-fraud prevention, policy enforcement, compliance risk exposure, and automated response. Its APIs, SDKs, and platform workflows help protect users and institutional operations from scams, fraud, exploits, malicious assets, compliance exposure, and operational errors.

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Skills

401k Ai B2b Campaigns Collateral Content Cybersecurity Demos Engineering Equity Fsa Growth Healthcare Hybrid Icp Marketing Messaging Pricing Product Research Saas Sales Solutions Startup Web3

Candidate Availability

Hybrid · New York · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

As Director of Product Marketing, lead Product Marketing Managers and partner with Product, go-to-market teams, customers, Sales, and Solutions Engineering. Conduct customer, market, and competitive research; influence the product roadmap; define ICP-focused messaging; develop campaign content and marketing materials; enable sales; optimize pricing models; and demonstrate products. This is a hybrid role requiring 3 to 4 days per week in the NYC midtown Manhattan office. Relocation assistance may be considered. Visa sponsorship is not offered.

Requirements

Strong experience marketing cybersecurity and/or Web3 products to technical audiences.
10+ years of B2B SaaS product marketing experience.
4+ years of experience as a people manager.
Ability to connect marketing work to demand generation and revenue, across technical and non-technical audiences.
Curiosity about generative AI, automation, and modern tools.
Strong business acumen.
Experience in a growth-stage company or startup, with the ability to grow and scale in a dynamic environment.
Legal right to work in the United States without visa sponsorship.

Responsibilities

Lead a team of Product Marketing Managers.
Conduct customer, market, and competitive research with Product Managers and Account Executives, using insights to influence the product roadmap.
Define compelling product and platform messaging that resonates with ideal customer profiles.
Translate research insights into campaign messaging and content ideas.
Develop product- and solutions-focused messaging and marketing materials, and enable Sales with positioning and collateral.
Collaborate with Product and Sales to develop and optimize pricing models.
Partner strategically with Solutions Engineering and represent products in demonstrations.

Benefits

Fantastic healthcare, including fully paid options and FSA.
PTO.
Equity.
401(k).
Pre-tax commuter benefits.
Relocation assistance may be considered.
Supportive, agile, and creative work environment.
Competitive compensation, recognition, learning, and development opportunities.