Copywriter Product Marketing
Runway is an AI company building generative media, developer, and robotics products on top of its real-world intelligence and general world models.
Maintainer signals as of 9/25/2026
Funding history
About Runway
Runway provides a cloud creative suite for generating and editing video, images, and audio; an API platform for developers; and a robotics toolkit for policy inference, simulation, and synthetic data generation powered by its GWM-1 general world model.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will write conversion-focused copy for landing pages, ads, lifecycle emails, product launches, onboarding flows, and in-product experiences. You will partner with product marketing, growth, design, and product teams, test messaging variants, translate technical capabilities into clear language, and maintain a consistent product voice.
Requirements
- 4+ years of experience in product copywriting, growth marketing, or a related writing role at a tech or SaaS company
- Portfolio demonstrating performance marketing, product copy, and in-product writing
- Conversion-oriented writing skills
- Experience writing in-product copy, including onboarding, feature education, and UX microcopy
- Ability to use test results, funnel metrics, and engagement data
- Experience partnering with product, design, and growth teams
- Ability to manage multiple launches and workstreams
- Experience in AI, creative tools, or developer-adjacent products is a plus
Responsibilities
- Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion
- Own in-product copy for onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
- Write lifecycle and product emails for launches, re-engagement, onboarding sequences, and feature adoption
- Own narratives and scripts for launch videos and short-form product films
- Partner on positioning, messaging frameworks, and go-to-market copy for releases
- Collaborate with design and product teams on the in-product writing experience
- Write and iterate on A/B test variants across landing pages, emails, and ads
- Translate technical product capabilities into clear language for varied audiences
- Maintain consistent product voice and terminology across touchpoints