Senior Creative Strategist Performance Marketing
Block, Inc. is a global financial-technology company building products for economic empowerment across payments, consumer finance, commerce, Bitcoin, music, and AI.
Maintainer signals as of 9/25/2026
Projects
About Block, Inc.
Block, Inc., formerly Square, Inc., operates the Square and Cash App ecosystems and current businesses including Afterpay, TIDAL, Bitkey, Proto, and Spiral. Its current Bitcoin ecosystem includes Cash App Bitcoin services, Bitkey self-custody wallet technology, Proto mining systems, and Spiral open-source Bitcoin initiatives. Block also develops open-source AI and collaboration projects including Goose, Buzz, and Berd.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead creative and content strategy for a growth portfolio from audience insight and planning through launch, testing, and optimization. You will develop messaging, landing-page experiences, and creative hypotheses, work with creative and technical partners, analyze performance, and scale successful programs across paid and unpaid channels.
Requirements
- 6+ years of relevant experience in creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a related discipline
- Creative judgment and business acumen
- Advanced fluency with AI-powered tools and workflows
- Analytical and experimentation skills
- Experience developing messaging strategies and value propositions
- Experience leading complex creative or content initiatives
- Understanding of performance marketing, media, content, and post-click experiences
- Cross-functional influence, prioritization, and communication skills
Responsibilities
- Own creative and content strategy for an assigned growth portfolio
- Build messaging frameworks and hierarchies across channels and funnel stages
- Identify audience needs and develop creative and content experimentation hypotheses
- Own the testing roadmap and define success measures
- Lead creative and content development from concept through launch
- Review performance and recommend next actions
- Synthesize experiment learnings to inform future strategies
- Scale successful concepts across paid and unpaid channels
- Execute landing-page experiments to improve conversion
- Develop AI-enabled frameworks, templates, tools, and workflows
- Prioritize opportunities based on business impact and evidence
- Align stakeholders and drive complex initiatives independently
Benefits
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning