Integrated Campaigns

Skills

About the Role

You will plan, launch, and optimize integrated campaigns across the marketing funnel and international markets. You will coordinate channel activities, localize messaging and assets, report on pipeline and revenue impact, and build account-based programs for strategic enterprise opportunities in partnership with sales, field, and product teams.

Requirements

• 8+ years of integrated campaign strategy and execution experience in B2B SaaS or enterprise technology
• Experience creating campaigns for enterprise audiences and complex buying groups
• Experience localizing campaigns for international markets, especially EMEA or APAC
• Experience owning pipeline goals and optimizing performance using pipeline, engagement, and revenue signals
• Experience running account-based marketing or strategic-account programs
• Knowledge of the AI market and technical buyer personas

Responsibilities

• Build and execute integrated campaigns across the marketing funnel
• Deliver campaigns through digital, web, email, online events, direct mail, social, events, and sales plays
• Measure and report campaign impact on pipeline, revenue, account penetration, and demand funnel performance
• Maintain campaign plans, calendars, and delivery timelines
• Localize messaging, content, offers, CTAs, and promotional plans
• Maintain brand and product-positioning consistency in regional assets
• Build and run scalable account-based marketing programs
• Partner with sales, field, and product teams on strategic accounts
• Create repeatable programs for complex enterprise buying groups