Field Marketing Manager Enterprise and ABM

Skills

About the Role

You will create and execute field and ABM programs for priority enterprise accounts. You will align programs with sales goals, manage events and activations end-to-end, coordinate vendors and agencies, and measure account engagement, pipeline influence, deal progression, and revenue impact. You will develop scalable playbooks and reporting.

Requirements

• 5+ years of B2B field marketing, ABM, demand generation, or integrated marketing experience
• Experience building field marketing programs with enterprise Sales teams
• Understanding of ABM and the enterprise buying journey
• Experience executing programs tied to account engagement, pipeline, or revenue
• Experience managing budgets, vendors, agencies, and multiple programs
• Project management skills
• Ability to travel regularly
• Experience marketing technical enterprise products
• Experience marketing to strategic or named accounts
• Familiarity with Salesforce and marketing attribution or reporting

Responsibilities

• Build field marketing plans aligned with priority accounts, territories, pipeline, and revenue goals
• Own ABM events and experiences
• Manage field programs including roundtables, dinners, gatherings, workshops, and partner activations
• Evaluate conferences and sponsorship opportunities
• Build activation strategies for industry events
• Partner on account targeting, invitations, meeting generation, attendee engagement, and follow-up
• Develop co-marketing programs and joint events
• Manage budgets, agencies, vendors, timelines, logistics, and onsite delivery
• Measure account engagement, pipeline influence, deal progression, and revenue impact
• Build scalable playbooks, processes, and reporting

Benefits

• Equity
• Visa sponsorship
• Relocation assistance to San Francisco
• Health, dental, and vision insurance
• Regular team events and offsites