Senior Field Marketing Specialist

Skills

About the Role

You will plan, execute, and optimize regional field marketing initiatives and account-based marketing campaigns. You will manage events, campaign budgets, account-specific programs, sales collaboration, campaign tracking, and reporting. You will use performance data to improve engagement, pipeline contribution, ROI, and account progression.

Requirements

• Spanish or Portuguese fluency
• 5+ years of B2B field marketing or demand-generation experience
• Experience in SaaS, fintech, or enterprise software preferred
• Event planning, logistics, vendor management, and onsite coordination experience
• Integrated marketing program experience
• Experience supporting enterprise sales teams targeting C-level executives
• Project management and organizational skills
• Marketing automation platform experience
• CRM system experience
• HubSpot experience preferred
• Salesforce experience
• Budget management and marketing ROI experience
• ABM experience is preferred
• 6sense or Demandbase familiarity is preferred
• Experience marketing to finance personas is preferred
• Knowledge of treasury management, payments, or financial technology is preferred
• Marketing analytics and reporting
• AI-powered content tools such as Jasper or Tofu are preferred
• Gifting platforms or direct-mail vendor familiarity is preferred

Responsibilities

• Develop and execute a North American regional field marketing strategy
• Plan, manage, and host regional events
• Build targeted campaigns that drive awareness, engagement, and pipeline growth
• Manage the regional marketing budget and maximize ROI
• Represent Ripple Treasury at industry conferences and trade associations
• Design and implement ABM strategies for high-value accounts
• Collaborate with Account Executives on target accounts and account-specific campaigns
• Develop direct mail, gifting, executive engagement, and giveaway tactics
• Partner with content and product marketing on ABM assets
• Use ZoomInfo intent data to prioritize marketing investments
• Execute multi-touch ABM plays
• Coordinate with sales, marketing, marketing operations, and events teams
• Monitor campaign performance and provide post-campaign reporting
• Maintain campaign tracking and attribution in HubSpot and Salesforce
• Refine campaigns using data-driven insights

Benefits

• Equity
• Healthcare benefits
• Retirement benefits
• Family-forming and family-support benefits
• Employee giving match
• Mobile phone stipend
• R&R days
• Wellness reimbursement
• Weekly onsite and virtual wellness programming
• Flexible vacation policy
• Parental leave
• Family-planning benefits
• Catered lunches
• Stocked kitchens with snacks and beverages
• Team offsites and bonding activities