Lead Product Marketing Manager - Verticals
Ramp is an AI-powered financial operations platform for businesses, combining corporate cards, expense management, bill payments, accounting automation, procurement, travel, treasury, and related finance workflows.
About Ramp
Ramp is a privately held New York financial-services company founded in 2019. Its platform combines corporate cards, spend and expense management, bill payments, accounting automation, procurement, travel, treasury, and other financial-operations services. Ramp reports serving more than 70,000 companies.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the vertical go-to-market operating model for priority industries, beginning with Construction/A&E and Nonprofits/Public Sector. You will define market priorities, ICPs, positioning, launch and adoption plans, and performance scorecards. You will translate customer and market evidence into product requirements, create industry-specific narratives and sales plays, lead market-facing programs, and coordinate cross-functional operating reviews.
Requirements
- 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function
- Experience building GTM strategy for a specific industry or workflow-heavy market
- Familiarity with Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations
- Experience influencing product strategy using customer, competitive, market, and funnel evidence
- Experience owning integrated B2B campaigns
- Data literacy for pipeline, conversion, win rate, attach, adoption, and channel performance
- Written and verbal communication skills
- Ability to lead senior cross-functional partners without formal authority
- Fluency with AI tools
Responsibilities
- Set vertical portfolio strategy, including business cases, opportunity sizing, segmentation, and priorities
- Define scorecards for pipeline, win rate, attach, adoption, activation, channel performance, and customer proof
- Research financial workflows, buying dynamics, regulations, technology ecosystems, and competitors
- Translate market evidence into product requirements and influence the product roadmap
- Build industry-specific cross-product narratives
- Define end-to-end go-to-market strategy for each priority vertical
- Lead webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations
- Create sales narratives, plays, proof, competitive guidance, and demos
- Run cross-functional operating reviews
- Build customer and partner feedback loops
- Create a repeatable verticalization playbook
Benefits
- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
- 100% medical, dental, and vision insurance coverage for employees, with partial dependent coverage
- One Medical annual membership
- 401(k) with employer match
- Fertility HRA up to $10,000 per year
- Paid parental leave
- Pet insurance
- In-office lunch, snacks, and drinks
- Relocation expense coverage to NYC or San Francisco if needed