Product Marketing Manager

Skills

About the Role

You will build sales-enablement systems, gather customer insights, lead product communications, and run adoption campaigns. You will create customer-facing materials, support account teams, track competitors, coordinate cross-functional delivery, and automate repeatable marketing workflows using AI tooling.

Requirements

• Experience in fintech, payments, or crypto or stablecoin infrastructure
• Experience building sales-enablement programmes and systems
• Knowledge of competitive positioning and market-intelligence frameworks
• Experience implementing automation and AI tooling in marketing or sales workflows
• Ability to drive alignment across Product, Sales, and Marketing

Responsibilities

• Design and run a customer insights programme
• Conduct customer interviews, surveys, win-loss analysis, and churn analysis
• Segment customers to identify adoption gaps and expansion opportunities
• Turn insights into positioning, product feedback, and campaign priorities
• Own customer communications for launches, feature releases, changes, and deprecations
• Create lifecycle communications and customer-facing product materials
• Plan and run product adoption campaigns
• Run cross-sell and upsell programmes
• Maintain product, positioning, and capability information for customer-facing teams
• Track competitor activity affecting retention and expansion
• Automate insight capture, campaign reporting, and communications workflows using AI and tooling

Benefits

• Employee option scheme
• Flexible working hours
• Hybrid working
• Flexible holiday approach
• Opportunities to travel to company offices