Senior Integrated Campaigns Manager
HarveyVisit Harvey website
Harvey is an AI platform for legal and professional-services organizations.
Distributed
About Harvey
Harvey provides agents and collaborative tools for legal work, including legal research, document analysis, secure workspaces, contract intelligence, and organization-level analytics.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define global integrated campaign strategy, audience segments, narratives, and campaign architecture. You will develop positioning from research and customer insight, coordinate marketing channels, measure campaign outcomes, raise creative standards, and apply AI to research, creative development, personalization, and analysis.
Requirements
- Have 5+ years of B2B marketing experience
- Have owned integrated campaigns, demand generation, or go-to-market programs
- Have enterprise software or high-growth SaaS experience
- Connect marketing decisions to pipeline, revenue, and ROI
- Know positioning and messaging
- Have cross-functional experience across marketing channels
- Use AI in campaign workflows
Responsibilities
- Define global integrated campaign strategy, audiences, segments, narratives, and campaign architecture
- Develop differentiated positioning using research, customer insight, competitive intelligence, and use cases
- Translate business priorities into market-facing programs
- Coordinate digital, social, communications, analyst relations, alliances, events, and field marketing
- Track campaign goals, performance metrics, and business outcomes
- Set standards for campaign insight, messaging, execution, and measurement
- Apply AI to research, creative development, experimentation, personalization, localization, and performance analysis