Product Marketer Infrastructure
fal is an active generative-media AI platform for developers, providing optimized model APIs, serverless deployment, and GPU compute.
Maintainer signals as of 9/25/2026
Funding history
About fal
Founded in 2021 by Burkay Gur and Gorkem Yurtseven, fal provides infrastructure for production generative-media applications, including image, video, audio, 3D, and multimodal models.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will shape positioning, messaging, and go-to-market strategy for infrastructure products. You will translate technical capabilities into stories for developers and technical buyers, create technical content and sales enablement, develop competitive positioning, build demand programs, and bring customer and market insight into product decisions.
Requirements
- Technical fluency with infrastructure and infrastructure buyers
- Understanding of GPU infrastructure, inference, latency, throughput, autoscaling, distributed workloads, model serving, and training
- Writing and storytelling skills
- Experience taking technical products to market
- Ability to translate product differentiation into demand
- Experience with product positioning and launch content
- Commercial focus on adoption, pipeline, revenue, and go-to-market outcomes
Responsibilities
- Own positioning, messaging, and go-to-market strategy for infrastructure products
- Translate technical capabilities into stories for developers and technical decision-makers
- Develop competitive positioning
- Bring market and customer insight into roadmap and product decisions
- Build demand-generation programs that drive adoption, pipeline, and revenue
- Own SEO and AEO strategy for infrastructure
- Create technical blogs, benchmarks, launches, solution pages, architecture explainers, demos, and sales enablement
- Develop customer case studies and technical proof points
- Turn engineering work into market narratives
Benefits
- Equity
- Visa sponsorship
- Relocation assistance to San Francisco
- Health, dental, and vision insurance
- Regular team events and offsites
