Head of Marketing
TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards.
Funding history
Investors
Projects
About TYB
TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands.
Skills
About the Role
You will set and lead the overall marketing strategy across brand, partner, and consumer audiences. You will build integrated campaigns, demand-generation engines, content programs, and lifecycle initiatives while managing marketing leaders across multiple disciplines. You will establish shared operating rhythms, align marketing with product marketing, and use a unified measurement framework to drive brand recognition, acquisition, retention, and engagement.
Requirements
- 10+ years of marketing experience
- Foundation in B2B technology, SaaS, marketplace, or platform businesses
- Understanding of consumer and D2C marketing
- Experience with B2B go-to-market and consumer strategy
- Experience managing and developing marketing leaders across brand, growth, lifecycle, and partnerships
- Experience building a coordinated marketing organization from fragmented early-stage functions
- Fluency in B2B and B2C metrics, including partner activation, pipeline, CAC, LTV, and engagement
- Executive presence and comfort presenting marketing strategy to executives and boards
Responsibilities
- Own the company narrative across brand-partner-facing and consumer-facing channels
- Define the category position for brand and user audiences
- Lead integrated 360 marketing campaigns across creators, content, paid media, IRL moments, and brand participation
- Connect campaign moments to product and brand milestones with built-in measurement
- Build a content engine using creators, brand moments, and IRL events
- Partner with product marketing on product strategy, sales enablement, feature launches, and customer-facing positioning
- Activate the existing brand partner base and fund direct user acquisition
- Build always-on demand-generation engines for inbound brand pipeline and user growth
- Own top-of-funnel performance, brand lead flow, and user sign-ups
- Incorporate lifecycle marketing to improve retention and engagement
- Manage and grow marketing teams across consumer, partner marketing, events, lifecycle, social media, and design
- Set a shared operating cadence and major-moments calendar across marketing functions
- Build a shared marketing measurement framework across brand, partner, and growth metrics