Automotive GTM
Applied Intuition is a physical-AI company that provides software platforms for developing, validating, deploying, and operating intelligent vehicles and machines.
About Applied Intuition
Founded in 2017, Applied Intuition builds physical-AI tooling and infrastructure, a Vehicle OS, and a Self-Driving System for automotive, defense, trucking, construction, mining, agriculture, and robotics applications.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will translate automotive customer and competitive intelligence into positioning, go-to-market strategy, and content. You will conduct competitive analysis, create marketing programs and sales materials, engage customers and prospects, monitor industry forums, and support demand generation for automotive buyers.
Requirements
- 4+ years of experience at an automotive OEM, Tier 1 supplier, or automotive technology company
- Bachelor's degree in Engineering
- Knowledge of the automotive development lifecycle
- Understanding of software-tool and platform evaluation and adoption
- Ability to translate technical capabilities into positioning for technical and executive audiences
- Experience conducting competitive analysis and synthesizing recommendations
Responsibilities
- Develop knowledge of the automotive ecosystem, supplier dynamics, technology trends, and competitive landscape
- Conduct competitive analysis and translate findings into actionable insights
- Define segment-level messaging and positioning for the automotive vertical
- Build and execute vertical marketing programs
- Create thought-leadership content, event strategy, account-based campaigns, and customer case studies
- Equip Business Development and Sales with battle cards, solution briefs, presentation decks, and objection-handling guides
- Engage automotive customers and prospects to gather market intelligence and validate messaging
- Track industry forums, standards bodies, and publications
- Support demand-generation activities and pipeline and revenue goals
Benefits
- Equity
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401k retirement benefits with employer match
- Learning stipend
- Wellness stipend
- Paid time off