Product Marketer Developer Platform
fal is an active generative-media AI platform for developers, providing optimized model APIs, serverless deployment, and GPU compute.
Maintainer signals as of 9/25/2026
Funding history
About fal
Founded in 2021 by Burkay Gur and Gorkem Yurtseven, fal provides infrastructure for production generative-media applications, including image, video, audio, 3D, and multimodal models.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own positioning, messaging, and go-to-market work for developer-platform products. You will launch models, APIs, features, and tools; create demos, tutorials, guides, and stories; grow developer and creator adoption through content and community; and bring market insights into product decisions.
Requirements
- Understanding of AI models, APIs, developer tools, and generative media
- Ability to use APIs and experiment with models
- Product storytelling
- Knowledge of social, content, demos, developer marketing, and community-led growth
- Ability to create launch posts, demos, and technical guides
- Product instincts for developer use cases
Responsibilities
- Own positioning, messaging, and go-to-market for the developer platform
- Lead launches for models, features, APIs, and developer tools
- Grow awareness and adoption through social, content, demos, partnerships, and community
- Create demos, tutorials, guides, workflows, and use cases
- Build product voice across social and developer channels
- Develop customer and developer stories
- Bring market and community insights into roadmap and product decisions
- Work on SEO, AEO, lifecycle, and product-led growth
- Build relationships with developers, creators, startups, and ecosystem partners
Benefits
- Equity
- Visa sponsorship
- Relocation assistance to San Francisco
- Health, dental, and vision insurance
- Regular team events and offsites
