B2B Marketing Manager

Skills

About the Role

You will develop and deliver B2B marketing activity aligned with partnership and sales priorities in Singapore. You will localise campaigns, create sales and partnership materials, plan events, manage industry relationships, coordinate suppliers and budgets, and report on campaign and commercial performance.

Requirements

• 5+ years of experience in B2B marketing, partnerships marketing, field marketing, campaign marketing, or sales enablement
• Professional experience in fintech, payments, banking, or financial services
• Experience supporting complex B2B sales cycles, strategic partnerships, or enterprise opportunities
• Understanding of the Singapore fintech and financial services landscape
• Experience developing B2B campaigns, content, events, and sales enablement materials
• Project management, organisational, and stakeholder management skills
• Written communication skills
• Ability to simplify complex propositions

Responsibilities

• Develop and execute marketing activity supporting Partnerships and Sales priorities in Singapore
• Support strategic accounts, referral relationships, and B2B opportunities through targeted account-based marketing
• Localise global campaigns, messaging, and assets for Singapore audiences
• Develop sales and partnership materials, including one-pagers, presentations, sector messaging, case studies, and thought leadership
• Plan and deliver conferences, sponsorships, roundtables, webinars, and partner events
• Manage relationships with industry bodies, fintech networks, associations, and event organisers
• Support prospecting, meetings, proposals, and follow-up activity with Sales and Partnerships
• Coordinate local campaigns, suppliers, timelines, budgets, and internal stakeholders
• Track and report campaign performance, leads, meetings, event outcomes, pipeline influence, and commercial contribution

Benefits

• Hybrid work arrangement
• Flexible working culture
• Recruitment-process accommodations