Director of Sales
Casa provides non-custodial, self-custody Bitcoin security software and multi-key vaults. It serves individuals, families, businesses, enterprises, and governments seeking to secure bitcoin, stablecoins, and other supported digital assets while retaining control of their keys.
About Casa
Casa offers self-custody wallets and multisignature vaults for BTC, ETH, USDC, and USDT, combining multi-key security, recovery options, inheritance planning, and expert support. Its memberships range from individual plans to bespoke services for high-profile clients, businesses, institutions, and government treasuries, with features such as team controls, dashboards, hardware packages, emergency support, and sovereign recovery using open-source software.
Skills
About the Role
You will lead the full sales motion, from outbound strategy and closing deals to recruiting and coaching the sales team. You will own revenue forecasting, quotas, pipeline management, sales processes, HubSpot workflows, reporting, and enablement. You will also partner on co-selling opportunities and test new growth channels.
Requirements
- Meaningful Bitcoin experience, including self-custody knowledge
- Experience leading a sales team, including hiring, development, and accountability
- Experience owning a revenue number, including forecasting, quota setting, and pipeline management
- Experience creating processes
- Experience selling products that require customer education and longer trust-building cycles
- Experience selling to multiple segments, including SMB, enterprise, high-net-worth individuals, or institutional clients
- AI-native sales workflow experience
- Written and verbal communication skills
- Ability to explain multi-sig to different audiences
Responsibilities
- Build and execute segmented sales strategies for institutional, retail, and financial service offerings
- Own outbound targeting across Enterprise, Business, and Private Client segments
- Own revenue forecasting, quota setting, and team KPIs across B2B and B2C
- Use AI to improve sales team effectiveness
- Recruit, lead, and coach sales talent
- Maintain sales playbooks for inbound, outbound, and account-management motions
- Improve lead management, sales calls, follow-up, and closing processes
- Set client expectations and ensure smooth handoffs to Customer Success
- Standardize lead routing, qualification criteria, and HubSpot workflows
- Build reporting dashboards and enablement resources
- Own pipeline accuracy in HubSpot for leadership and board reporting
- Identify co-selling opportunities with banks, tax providers, estate planners, and OTC desks
- Experiment with new channels including conferences, Bitcoin meetups, treasury outbound campaigns, and referral programs
Benefits
- Equity opportunities
- Flexible time off, with encouragement to take at least three weeks annually
- Medical coverage with FSA options
- Dental coverage
- Vision coverage
- Access to mental health providers
- Up to $400 home-office setup reimbursement
- Resources to invest part of a paycheck in bitcoin
- 401(k) option
- 12 weeks of maternity leave
- 4 weeks of paternity leave