Director of Enterprise Marketing
Blockstream develops Bitcoin-focused infrastructure, including software wallets, hardware devices, and layer-2 functionality.
Maintainer signals as of 9/25/2026
Projects
About Blockstream
Blockstream builds layer-2 and related infrastructure for Bitcoin. Its offerings include the Liquid Network for asset issuance and fast settlement, consumer and developer wallets, Lightning-as-a-service, a satellite data broadcast, and open-source hardware. The company’s goal is to deliver secure, scalable technology that reduces reliance on intermediaries and advances a global Bitcoin-based financial system.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Develop and own enterprise go-to-market strategies, define product positioning and messaging, communicate technical value, support revenue growth through demand generation and account-based marketing, lead strategic campaigns and thought leadership, manage a small marketing team and agencies, and track marketing performance and pipeline impact.
Requirements
- 10+ years of marketing experience, including at least 5 years in enterprise B2B or product marketing leadership roles
- Proven success leading enterprise go-to-market efforts from strategy through execution
- Strong background in technical marketing and ability to communicate complex product capabilities clearly
- Prior experience in SaaS, fintech, banking, or payments companies at the enterprise level
- Excellent communication and storytelling skills with a data-driven approach to decision making
- Experience working cross-functionally with sales, product, and engineering teams
- Bachelor's degree in marketing, business, or a technical discipline; MBA or equivalent experience is a plus
- Familiarity with Bitcoin, blockchain, or crypto technologies and the broader digital asset ecosystem
Responsibilities
- Develop and own the enterprise go-to-market strategy across product lines
- Define and refine product positioning and messaging
- Collaborate with product management and engineering to communicate technical value propositions
- Partner with sales and business development to enable revenue growth through demand generation and account-based marketing
- Lead strategic campaigns and thought leadership initiatives
- Manage and mentor a small team of marketing professionals and external partners and agencies
- Track and report on marketing performance, pipeline impact, and market feedback
- Forge and manage partnerships with exchanges, hardware resellers, wallet integrators, and payment platforms