Lead Product Marketing Manager
Carta provides an intelligent platform for private capital operations, connecting data, workflows, and people.
About Carta
Carta operates a platform for private capital that helps companies, private equity and venture capital firms, limited partners, and other financial organizations manage portfolios, move money, and model investment scenarios. Its offerings include equity and cap table management, valuations, compensation, liquidity, fund administration, fund tax, SPVs, deal CRM, portfolio valuations, loan operations, LP analytics, compliance, contracts, and attorney-led legal services. Carta combines software, AI capabilities, and expert human services for private capital workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own audience intelligence for private-equity and venture-capital buyers, translating research into buyer personas and full-funnel messaging. You will create and systematize campaign content, collateral, demos, email programs, event materials, and webinars. You will build AI-powered product-marketing infrastructure, support integrated outbound campaigns, and measure content and campaign impact on engagement and pipeline.
Requirements
- 8+ years of product marketing and go-to-market experience
- Enterprise SaaS experience
- Buyer-persona research using call data, customer interviews, win/loss analysis, and market research
- Full-funnel messaging experience
- Experience with integrated outbound campaigns, ABM, demand generation, email programs, and events
- Content governance, templates, and tooling experience
- Analytics and reporting skills
- Copywriting skills
- Collaboration across product, marketing, sales, and creative
Responsibilities
- Build and maintain data-driven buyer personas
- Develop full-funnel messaging frameworks for private-equity and venture-capital segments
- Create campaign content, collateral, demos, email programs, event materials, and webinars
- Establish content tooling, templates, and production standards
- Build and improve AI-powered product-marketing infrastructure
- Develop and execute integrated outbound campaigns
- Track content engagement, message resonance, and pipeline influence
- Build reporting that connects campaign activity to business outcomes
Benefits
- Equity for full-time roles