Director of Marketing
Xsolla (USA), Inc., operating under the Xsolla brand, is a global video game commerce and payments company serving game developers, publishers, creators, and payment providers.
Maintainer signals as of 9/25/2026
Projects
About Xsolla (USA), Inc.
Xsolla provides merchant-of-record and payment-processing services plus direct-to-consumer commerce, web shops, publishing and distribution tools, cloud gaming, fraud prevention, player engagement, creator monetization, and developer tooling for the video game industry. Its solutions operate across 200+ geographies with 1,000+ payment methods and are actively supported through live products, documentation, customer support, and ongoing hiring.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead go-to-market strategy across the Advertising & Rewards portfolio. You will develop positioning, messaging, launch roadmaps, sales enablement, and content; coordinate launches and events; and work across product, growth, design, business development, legal, finance, and central marketing.
Requirements
- 7–8 years of marketing or go-to-market experience.
- Experience owning end-to-end product launches and positioning.
- Mastery of positioning, messaging, and narrative development.
- Experience launching B2B and B2C products for multiple ICPs.
- Cross-functional leadership experience in a matrixed organization.
- Excellent written communication skills.
- Comfort with Web3, on-chain technology, identity, zero-party data, ad tech, and loyalty.
- Ability to manage multiple concurrent launches.
- Experience in gaming or games-adjacent industries.
- Background in ad tech, programmatic, or loyalty and rewards.
- Web3, crypto, or identity and privacy marketing experience.
- Experience establishing sales enablement for a new sales team.
- Background in B2B SaaS GTM strategy.
Responsibilities
- Co-develop and operationalize go-to-market strategy across the Advertising & Rewards portfolio.
- Translate strategic direction into positioning, messaging, launch roadmaps, and measurable outcomes.
- Develop narratives, competitive positioning, and content strategy.
- Build messaging and marketing plans for brand and agency sales.
- Create sales enablement assets, talk tracks, and competitive positioning.
- Own cross-product messaging frameworks, value propositions, and proof points.
- Maintain the marketing operating model, GTM documentation, calendars, approvals, and launch coordination.
- Partner cross-functionally to deliver on-brand, timely launches.