Head of Marketing

Skills

About the Role

You will build the marketing function from scratch and own brand, positioning, and demand generation. You will define messaging for developer, crypto-native, and institutional audiences; design and run multi-channel campaigns and ABM motions; own content strategy including technical blogs, research, and case studies; establish developer and community programs and events; and build the marketing tech stack and measurement framework to align marketing KPIs with ARR targets.

Requirements

• 8+ years in B2B marketing with experience at developer-facing infrastructure, data, or fintech companies
• Demonstrated experience building marketing from early stage without a large team or big budget
• Deep understanding of the Web3 and blockchain ecosystem including L2s, DeFi, and institutional crypto adoption
• Strong written communication and the ability to translate technical complexity into compelling narratives
• Data-driven mindset with experience measuring campaign impact and prioritizing metrics
• Track record of close collaboration with sales and GTM teams
• Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences
• Familiarity with on-chain analytics tools
• Background building developer relations or technical content programs

Responsibilities

• Define and own the narrative across developer, crypto-native, and institutional segments
• Distill complex technical concepts into clear, differentiated messaging
• Build the category story around trustworthy, production-grade blockchain data
• Design and execute multi-channel campaigns to drive qualified pipeline
• Own content strategy including technical blog posts, research reports, developer docs, and case studies
• Stand up ABM motions targeting high-value accounts
• Build developer presence through hackathons, API documentation improvements, ecosystem partnerships, and community channels
• Create feedback loops between developer usage patterns and product/marketing messaging
• Own presence at key industry events and drive event strategy
• Drive co-marketing with ecosystem partners across chains, wallets, and data tooling
• Build the marketing tech stack and measurement framework from attribution to pipeline contribution
• Align marketing KPIs with ARR and GTM targets

Benefits

• Medical, Dental, Vision, Life and AD&D insurance (US: 100% coverage for Gold plans, 80% for dependents)
• Meaningful early-stage equity via stock option grant for full-time employees
• Flexible, trust-based paid time off meeting or exceeding local statutory vacation requirements
• Company sponsored 401(k) plan in US