Consumer Marketing Lead Alpen Finance

Skills

About the Role

You will build and run the consumer marketing function for a prelaunch financial app. You will develop acquisition strategy, test audiences and channels, refine positioning, launch campaigns, and use customer insights and performance data to improve adoption, retention, and product decisions.

Requirements

• 3+ years of marketing or growth experience with ownership of go-to-market strategy, customer acquisition, and adoption
• Experience marketing or growing a consumer mobile app
• Experience taking a consumer product from prelaunch or an early stage through launch and adoption
• Ability to use customer research and behavior to inform audiences, positioning, campaigns, and product priorities
• Experience connecting customer understanding, positioning, messaging, acquisition, and lifecycle marketing
• Hands-on campaign, content, experiment, and operational execution
• Ability to use activation, retention, referral, acquisition costs, and customer economics to make investment decisions
• Ability to work cross-functionally with product, engineering, and leadership

Responsibilities

• Develop and execute the marketing strategy
• Identify and test valuable early customer segments, use cases, and needs
• Refine product positioning and messaging through customer research and experiments
• Build and test an acquisition mix across content, community, referrals, partnerships, creators, events, and paid media
• Run campaigns and experiments and scale promising acquisition programs
• Own marketing for the product unveiling and launch
• Improve the customer journey from awareness through referral with product and engineering
• Establish measurement and feedback loops to guide growth investment, launch-market, and product decisions