Product Marketing Manager Onboarding
Plaid is a financial data network and fintech infrastructure company that helps people securely connect financial accounts to digital financial services.
Maintainer signals as of 9/25/2026
Funding history
Projects
About Plaid Inc.
Plaid provides developer infrastructure and financial tools for account connectivity, financial data access, bank payments, identity verification, AML monitoring, credit and underwriting, and fraud prevention. Its network supports thousands of fintech companies and more than 12,000 financial institutions across the United States, Canada, the United Kingdom, and Europe.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the onboarding narrative and go-to-market strategy. You will develop positioning and messaging, validate product-market fit through customer insight and experimentation, partner on launches, advocate for customer needs in roadmap decisions, and work across Product, Sales, Enablement, Growth, and Marketing to drive adoption.
Requirements
- 5+ years of product marketing experience
- Experience in fintech or B2B technology
- Experience influencing Product and cross-functional stakeholders
- Funnel metrics analysis
Responsibilities
- Lead onboarding positioning and messaging across products
- Identify and validate product-market fit through customer insight, data, and experimentation
- Partner with Product and Marketing to launch and scale products
- Influence roadmap decisions by advocating for customer needs and market signals
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Equity