Marketing Generalist
BitGo Prime, LLC is BitGo Holdings’ institutional digital-asset trading and lending subsidiary, operating BitGo Prime’s trading, financing, collateral-management, and settlement offering.
Funding history
Projects
About BitGo Prime, LLC
A Delaware LLC and wholly owned BitGo Holdings subsidiary. It acts as counterparty for digital-asset trades and provides institutional digital-asset lending; BitGo’s Prime product presents trading, financing, collateral management, settlement, and access to regulated custody in one institutional platform.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define early-user segments, messaging, and distribution channels before launch. You will build landing pages, test copy, run organic growth and social-media campaigns, engage early adopters, analyze adoption and conversion results, and decide whether to iterate on or end campaigns using pre-set performance measures.
Requirements
- Professional experience in marketing, growth, communications, or a related field
- Track record of driving user acquisition and engagement
- Product marketing from initial launch
- AI tools
- Landing page creation
- Copywriting
- Analytics
- Understanding of internet culture and crypto Twitter
- Ability to work in short cycles and make independent decisions
Responsibilities
- Define initial users, messaging, and distribution channels for product launches
- Build optimized landing pages and test marketing copy using AI
- Drive demand generation, SEO, and organic growth
- Own social-media strategy and engage early adopters
- Analyze user adoption and conversion results
- Set campaign performance measures and iterate on or end underperforming campaigns
Benefits
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture
