Business Development Event Executive
Tide is a UK business-banking fintech for small and medium enterprises (tide.co), a Speedinvest portfolio company.
About Tide
Tide is a UK financial-technology company providing business banking and financial services to small and medium enterprises (tide.co). It is a portfolio company of Speedinvest.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will source and attend B2B events, pitch Tide’s platform to business owners, guide prospects through on-site signup, and follow up on leads in the CRM. You will co-host internal and online events, build partnerships, maintain pipeline and ROI data, capture event recaps, and travel across the United Kingdom to support regional events.
Requirements
- Proven face-to-face B2B or field sales experience.
- Background in event coordination, experiential marketing, or financial products.
- Experience with cold face-to-face outreach.
- Strong verbal and written communication skills.
- Ability to pitch, negotiate, and present to groups.
- Strong time management, organization, and self-motivation.
- Proficiency with CRM tools, Pipedrive, Looker, and Google Workspace.
- Willingness to travel regularly.
- Full United Kingdom driving licence preferred.
Responsibilities
- Identify and secure attendance at high-potential external B2B events, expos, and networking sessions across the United Kingdom.
- Approach business owners at trade shows and exhibitions, pitch the platform and accounting tools, and close sales.
- Guide prospects through the on-site signup process in collaboration with KYC and FinCrime teams.
- Follow up on event-generated leads using CRM tools to improve conversion rates and paid plan adoption.
- Co-host internal events at Tide HQ, including Accountant Society sessions and partner events.
- Launch and host educational online events.
- Identify, negotiate, and manage growth partnerships with event organizers, business hubs, and SME networks.
- Collaborate with Marketing, Affiliates, and Product teams to align event content with campaigns, features, and Making Tax Digital updates.
- Represent Tide at regional events across the United Kingdom, including Manchester and Birmingham.
- Maintain accurate pipeline tracking in Pipedrive and update the Live Event Looker Dashboard.
- Capture event data and photography to create post-event recaps.
- Work flexible hours, including occasional evenings and weekends, to meet event schedules.
Benefits
- Uncapped commission and performance bonuses.
- Vitality Health Insurance with mental and physical wellbeing benefits.
- 25 days holiday with the ability to buy extra days.
- Access to a Cycle to Work scheme.
- Pension contributions.
- Flexible benefits.
- Monthly team socials.
- Volunteering time.
- Hybrid and flexible working options.
