Account Based Marketer
CognitionVisit Cognition website
Cognition is an applied AI company that operates Devin, an autonomous software-engineering agent.
San Francisco, United States
Funding history
About Cognition
Cognition builds AI agents and models for software engineering. Its flagship product, Devin, can plan, write, test, and ship code in a customer’s existing codebase and tools.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define industry-specific GTM motions and build repeatable sales playbooks. You will lead vertical ABM programs, turn customer outcomes into revenue assets, adapt positioning and content, align cross-functional teams, and optimize pipeline performance by vertical and channel.
Requirements
- 5–10 years of enterprise B2B GTM experience
- Experience in at least two of ABM, demand generation, sales strategy, or product marketing
- Experience building vertical GTM motions that improved pipeline and revenue
- Ability to translate AI, developer tools, and infrastructure into industry-specific business outcomes
- Experience creating customer impact assets including case studies, references, co-marketing, and executive narratives
- Experience working with Sales, Account Management, and technical delivery teams
Responsibilities
- Define industry-specific GTM motions and repeatable sales playbooks
- Lead vertical ABM strategy and targeted campaigns
- Embed customer proof in campaigns, sales enablement, events, and web content
- Adapt positioning into vertical-specific demand content, use cases, and messaging
- Define and manage the customer value lifecycle
- Align Sales, Marketing, and Account teams around vertical models
- Track and optimize pipeline performance by vertical and channel