Product Marketing Manager, Prime / OTC
BitGo is a digital asset infrastructure company offering secure and scalable solutions for the digital asset economy. They provide services like qualified custody, financial services, and protocol solutions to a wide range of clients, from individual investors to large institutions.
Projects
About BitGo
BitGo is a digital asset infrastructure company trusted by thousands of institutions and millions of investors worldwide since 2013. The company provides battle-tested secure wallets, an intuitive user experience, and support for thousands of digital assets on a single platform, accelerating the transition of the financial system to a digital asset economy. Their offerings include qualified custody, self-custody wallets (hot, cold, and wallet-as-a-service), and financial services such as liquidity, financing, and collateral management. Core services include Wallet Services, Prime Services for liquidity and capital, Ecosystem solutions to list and manage assets, and the Go Network for secure, real-time global settlement. They also provide protocol solutions like staking, restaking, and token management, along with developer tools like an SDK and REST APIs. BitGo caters to various business models and use cases, including solutions for the Lightning Network, Bitcoin, token generation events, and tokenization, emphasizing enterprise-grade security with features like no single point of failure and third-party audits, including SOC certifications.
Skills
About the Role
You will lead go-to-market strategy and own messaging and positioning for Prime, OTC trading, derivatives, and financing solutions. You will develop and execute product launch and adoption plans, translate complex trading concepts into clear client-facing materials, and support key sales conversations and RFPs. You will partner closely with Product, Sales, and Trading to influence roadmap priorities and accelerate revenue outcomes.
Requirements
- 5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
- Strong understanding of institutional trading workflows including OTC, liquidity, derivatives, and settlement
- Proven ability to own GTM strategy and execute cross-functional launches
- Experience partnering with Sales and influencing revenue outcomes
- Exceptional communication skills with ability to simplify complex financial products
- Highly analytical and organized, comfortable operating in fast-paced environments
Responsibilities
- Own messaging and positioning for Prime, OTC trading, derivatives, and financing solutions
- Develop and execute go-to-market strategies for product launches and market expansions
- Define target segments and build tailored value propositions
- Conduct competitive and market analysis across trading venues and liquidity providers
- Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
- Partner with Sales and Trading to improve win rates and accelerate deal cycles
- Translate complex trading and liquidity concepts into clear client messaging
- Support key client conversations, RFPs, and strategic deals
- Act as voice of the customer to influence product roadmap and prioritization
- Partner with Product and Trading to bring new features to market
- Own product launch communications and adoption strategy
- Work with content, PR, and growth teams to drive pipeline through campaigns and events
- Develop narratives for analyst relations and industry positioning
Benefits
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave
- Paid vacation
- Free commuter or parking pass
- Free lunches, dinners, and snacks
- Computer equipment and workplace furniture provided