Head of Product Marketing Core
GoMining is an active Bitcoin ecosystem offering digital miners backed by physical hashrate, daily BTC rewards, a crypto wallet, card, financial tools, and related Bitcoin products.
Funding history
Investors
About GoMining
GoMining makes Bitcoin mining accessible through digital miners connected to the company's data-center infrastructure. Users can purchase, sell, and operate digital miners that generate BTC rewards, while GoMining handles hardware and maintenance. Its broader ecosystem includes a crypto wallet, card, finance products, GOMINING token, Miner Wars game, Launchpad, GoBTC Pay, and educational resources.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own the global marketing strategy and commercial growth of GoMining's core mining products, including positioning, go-to-market planning, launches, acquisition, retention, customer insights, and marketing organization leadership.
Requirements
- 8+ years of experience in Marketing, Growth, Product Marketing, or Go-to-Market roles
- 3+ years leading marketing teams in a high-growth technology company
- Experience building and executing global marketing strategies
- Understanding of funnel economics, CAC, LTV, pricing, retention, and revenue growth
- Experience leading product launches and integrated marketing campaigns
- Experience managing cross-functional marketing organizations
- Strong analytical skills and data-driven decision-making
- Experience working with Product, Finance, and executive leadership
- Experience in fintech, crypto, Web3, or digital financial products
- Experience scaling global B2C products with millions of users
- Experience with marketplaces, loyalty programs, subscription products, or investment platforms
- Experience launching products across multiple international markets
Responsibilities
- Define and execute the global marketing strategy
- Develop positioning, messaging, and value propositions
- Build annual and quarterly marketing plans
- Prioritize markets, customer segments, and growth opportunities
- Own go-to-market strategy for launches, features, pricing updates, and strategic initiatives
- Coordinate launch execution across cross-functional teams
- Optimize CAC, LTV, conversion, retention, and revenue performance
- Define KPIs and measure marketing effectiveness
- Lead and develop the marketing organization
- Align marketing functions around shared business goals
- Build scalable marketing processes and execution frameworks
- Mentor marketing leaders
- Own customer segmentation, market research, and competitive positioning
- Identify growth opportunities across regions and customer segments
Benefits
- Courses, conferences, and English learning with up to 100% coverage
- Remote or hybrid work with flexible hours
- Up to 20 vacation days, 8 company holidays, and 5 personal days per year
- Structured performance reviews
- Team awards
- Retreats in international locations