Product Marketing Manager, Prime / OTC
BitGo provides institutional-grade digital asset custody, wallets, staking, trading, and settlement services through regulated infrastructure and qualified custodians.
Maintainer signals as of 8/20/2026
Funding history
Projects
About BitGo
BitGo delivers digital asset infrastructure including qualified custody from regulated trust companies, multi-signature wallet technology, institutional staking services, prime brokerage trading and lending, and real-time settlement through the Go Network platform.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead go-to-market efforts for Prime and OTC products, own messaging and positioning, and drive adoption among institutional clients. You will develop and execute launch strategies, define target segments, and conduct competitive analysis. You will create sales materials, support Sales and Trading in client conversations and RFPs, translate complex trading and liquidity concepts into clear messaging, and partner with Product to influence roadmap and deliver successful product launches. You will also collaborate with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events.
Requirements
- 5+ years of product marketing experience in fintech crypto capital markets or trading environments
- Strong understanding of institutional trading workflows including OTC liquidity derivatives and settlement
- Proven ability to own GTM strategy and execute cross-functional launches
- Experience partnering with Sales and influencing revenue outcomes
- Exceptional communication skills and ability to simplify complex financial products
- Highly analytical organized and comfortable operating in fast-paced environments
Responsibilities
- Own messaging, positioning and narrative for Prime, OTC trading, derivatives and financing solutions
- Develop and execute go-to-market strategies for product launches features and market expansions
- Define target segments and build tailored value propositions
- Conduct competitive and market analysis across trading venues prime brokers and liquidity providers
- Create high-impact sales materials including decks one-pagers case studies and pitch narratives
- Partner with Sales and Trading to improve win rates accelerate deal cycles and support key client conversations and RFPs
- Translate complex trading and liquidity concepts into clear compelling messaging for clients
- Act as voice of the customer to influence product roadmap and prioritization
- Partner with Product and Trading to bring new features to market and own product launch communications and adoption strategy
- Work with content PR and growth teams to drive pipeline through campaigns thought leadership and events
Benefits
- Bonus
- Stock options
- 100% company-paid health insurance for employee partner and dependents
- Up to 4% 401k company match
- Paid parental leave
- Paid vacation
- Free commuter or parking pass
- Free meals and snacks
- Computer equipment and workplace furniture
