Product Marketing Lead / Product Marketing Director
Zero Hash provides B2B infrastructure enabling any platform to integrate digital assets through APIs for buying, selling, custody, and payment services.
Funding history
Projects
About zerohash
Zero Hash helps businesses add cryptocurrency services by providing API infrastructure that handles regulatory and technical complexity. With it, companies can offer trading, custody, payment processing, and rewards programs without building infrastructure from scratch. Zero Hash serves neo-banks, fintech platforms, and investment services seeking to integrate crypto capabilities.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead product marketing by developing positioning, messaging frameworks, partner launch narratives, and go-to-market strategies for new features. You will translate complex technical capabilities into clear customer-facing stories, create sales and partner enablement materials, support joint marketing initiatives, and package product updates for internal and external audiences.
Requirements
- 7-10+ years of experience in product marketing at a B2B fintech, payments, or crypto infrastructure company
- Experience supporting fast-moving product teams
- Experience building go-to-market motions for technical products
- Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus
- Product positioning and messaging development
- Strong writing and structuring skills
- Ability to lead cross-functional plans independently
- Ability to translate complex infrastructure products into accessible narratives
Responsibilities
- Develop differentiated messaging for the Trade, Transact, and Tokenize product lines
- Translate complex technical features into narratives tied to partner value, market trends, and business outcomes
- Maintain and evolve product positioning
- Partner with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact
- Build and lead go-to-market plans for new features
- Develop positioning, competitive framing, and content for sales, success, and marketing
- Package product updates for internal teams and external audiences
- Develop partner-facing messaging for major announcements
- Create value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools
- Support joint marketing initiatives with enterprise partners
Benefits
- Healthcare insurance with zerohash covering roughly 100% of employee premiums and a portion of spouse/children premiums in the U.S.
- Vision insurance
- Dental insurance
- Chance to earn equity
- Maternity leave after 6 months
- Paternity leave after 6 months
- WeWork All Access Membership
- WFH yearly stipend
- L&D yearly stipend after 6 months
