Head of Product Marketing
TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards. It serves consumer brands, particularly Shopify-based DTC brands, by helping them engage communities, increase customer loyalty and lifetime value, and track community-driven sales and data.
Funding history
Investors
Projects
About TYB
TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands.
Skills
About the Role
You will own the company story, category narrative, market positioning, and messaging across brand-partner and consumer audiences. You will lead go-to-market strategy and launches for products, features, monetization opportunities, and major initiatives. You will conduct customer and market research, define success metrics, analyze launch performance, and refine positioning. You will develop pricing and packaging strategy, create customer education content, and produce sales enablement materials such as messaging guides, one-pagers, pitch decks, and FAQs.
Requirements
- 8+ years of product marketing experience
- Experience building product marketing from scratch or operating as a senior marketing leader
- Track record of owning end-to-end go-to-market launches
- Exceptional writing ability
- Experience translating product capabilities into value propositions and market opportunities
- Experience in marketplace, commerce, creator economy, SaaS, platform, or B2B businesses
Responsibilities
- Own the company story, category narrative, and market presence
- Define competitive positioning and market opportunities
- Develop messaging architecture for brand partners and consumers
- Translate product capabilities into benefit-driven value propositions
- Conduct customer and market research
- Lead go-to-market strategy and execution for launches
- Define launch success metrics and iterate based on performance
- Lead pricing and packaging strategy
- Develop customer education content, proof points, use cases, and customer stories
- Create sales enablement materials and competitive positioning guidance