Senior Product Marketing Manager - New Products

Skills

About the Role

You will lead product marketing for emerging products from early customer discovery through launch, commercialization, adoption, and growth. You will shape product strategy, define the ideal customer profile and positioning, build go-to-market plans, coordinate launches, develop customer proof, analyze business metrics, and create repeatable processes for new-product growth.

Requirements

• 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led go-to-market function
• Significant ownership of a product or business outcome
• Zero-to-one experience with a new product, category, platform, or business line
• Experience using customer, market, competitive, and performance evidence to influence product strategy
• Customer discovery experience
• Technical and operational fluency
• Exceptional written and verbal communication
• Strong data literacy
• Ability to lead senior cross-functional partners without formal authority
• Fluency with AI tools

Responsibilities

• Shape product strategy using customer, market, and competitive evidence
• Define the ideal customer profile, buyer, user, workflow, alternatives, and switching factors
• Build product positioning, messaging, claims, proof, and competitive narratives
• Design zero-to-one go-to-market strategies
• Lead product launches from planning through execution
• Build commercialization programs that drive pipeline, activation, retention, expansion, and revenue
• Work with Product and Engineering to understand architecture, data, constraints, and trust models
• Run customer discovery and convert feedback into product and go-to-market decisions
• Define and manage leading and lagging business indicators
• Develop customer evidence, use cases, benchmarks, and competitive intelligence
• Apply AI to research, analysis, content development, and workflows
• Create a repeatable new-products playbook

Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• Medical, dental, and vision insurance
• One Medical annual membership
• 401(k) with employer match
• Fertility HRA
• Parental leave
• Pet insurance
• In-office meals, snacks, and drinks
• Relocation support to New York City or San Francisco
• Equity