Senior Product Marketing Manager - New Products
Ramp is an AI-powered financial operations platform for businesses, combining corporate cards, expense management, bill payments, accounting automation, procurement, travel, treasury, and related finance workflows.
About Ramp
Ramp is a privately held New York financial-services company founded in 2019. Its platform combines corporate cards, spend and expense management, bill payments, accounting automation, procurement, travel, treasury, and other financial-operations services. Ramp reports serving more than 70,000 companies.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Lead product marketing for emerging products from early customer discovery through launch, commercialization, adoption, and growth. Shape product strategy, define positioning, build go-to-market plans, coordinate launches, develop customer proof, analyze business metrics, and create repeatable processes for new-product growth.
Requirements
- 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led go-to-market function.
- Significant ownership of a product or business outcome.
- Zero-to-one experience with a new product, category, platform, or business line.
- Experience using customer, market, competitive, and performance evidence to influence product strategy.
- Customer discovery experience.
- Technical and operational fluency.
- Exceptional written and verbal communication.
- Strong data literacy.
- Ability to lead senior cross-functional partners without formal authority.
- Fluency with AI tools.
Responsibilities
- Shape product strategy using customer, market, and competitive evidence.
- Define the ideal customer profile, buyer, user, workflow, alternatives, and switching factors.
- Build product positioning, messaging, claims, proof, and competitive narratives.
- Design zero-to-one go-to-market strategies.
- Lead product launches from planning through execution.
- Build commercialization programs that drive pipeline, activation, retention, expansion, and revenue.
- Work with Product and Engineering to understand architecture, data, constraints, and trust models.
- Run customer discovery and convert feedback into product and go-to-market decisions.
- Define and manage leading and lagging business indicators.
- Develop customer evidence, use cases, benchmarks, and competitive intelligence.
- Apply AI to research, analysis, content development, and workflows.
- Create a repeatable new-products playbook.
Benefits
- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
- Medical, dental, and vision insurance
- One Medical annual membership
- 401(k) with employer match
- Fertility HRA
- Parental leave
- Pet insurance
- In-office meals, snacks, and drinks
- Relocation support to New York City or San Francisco
- Equity