Head of Product Marketing
Plaid is a financial technology company providing APIs and network connectivity for businesses to build financial products. Its platform supports bank-account linking, financial data access, identity verification, fraud and risk tools, credit underwriting, and bank payments.
Maintainer signals as of 8/12/2026
Funding history
Projects
About Plaid
Plaid operates a financial data network and API platform that lets businesses connect to financial institutions and build financial experiences. Its products support account and identity verification, real-time balance and transaction data, investment and liability data, income and underwriting workflows, fraud and AML risk checks, and multi-rail bank payments. It serves developers, businesses, financial institutions, platforms, lenders, banks, and consumer-facing financial-product providers.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the strategy, operating model, performance standards, and talent development for the Product Marketing function. You will shape product narratives, improve messaging and positioning, drive product-market fit and launch performance, manage and develop senior marketers, recruit talent, and represent Product Marketing in executive forums.
Requirements
- Minimum 10 years of product marketing leadership experience
- Experience at high-growth B2B SaaS companies
- Experience managing teams of 15 or more
- Product marketing leadership experience at a company of similar scale
- Experience building and leading product marketing teams
- Experience with multi-product, multi-segment, and multi-buyer marketing
- Start-up or small-company leadership experience
- Payments, credit, fintech, or banking domain experience
- Experience selling to financial institutions or banks
- Regulated-environment marketing experience
- Founder-led environment experience
- Product marketing rebrand experience
Responsibilities
- Own and operationalize the Product Marketing structure
- Finalize and institutionalize the operating model
- Define Product Marketing guardrails
- Clarify cross-functional engagement norms
- Establish KPI frameworks
- Own the central product narrative
- Raise messaging and positioning standards
- Partner on product-market fit strategy
- Increase quota attainment and reduce time to close
- Ensure launch discipline and post-launch optimization
- Manage senior Product Marketing leads
- Coach senior individual contributors and managers
- Recruit and calibrate Product Marketing talent
- Represent Product Marketing in executive decision-making forums
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
