Product Marketing Manager
Solana Labs develops products and companies that accelerate the Solana ecosystem.
Maintainer signals as of 8/10/2026
About Solana Labs
Solana Labs is a technology company that develops products and companies for the Solana ecosystem, including Solana Mobile, Solana Incubator, and Solana Ventures.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define go-to-market strategies, positioning, messaging, and launch plans for new products. You will turn product direction into consistent brand experiences across content, community, onboarding, and in-product surfaces. You will partner with product on onboarding and activation, track funnel performance, run launches, publish social content, and build communities from early beta through growth.
Requirements
- Crypto-native knowledge of Solana, crypto products, and Crypto Twitter
- Product marketing experience for a consumer product, ideally in crypto or fintech
- Native Crypto Twitter writing experience
- Experience establishing a marketing function or serving as an early product marketing hire
- Experience setting strategy and executing independently
- Knowledge of meme culture and content velocity
Responsibilities
- Define go-to-market strategy, including audience, positioning, messaging, and launch plans
- Apply brand direction consistently across content, community, onboarding, and in-product experiences
- Partner with product to improve onboarding, activation, retention, and referral loops
- Track waitlist conversion, activation, retention, and referral performance
- Lead launches from stealth and exclusivity through reveal and sustained growth
- Create and own daily and weekly social content, especially on X
- Build and structure communities, including beta tester, OG, and ambassador programs
