Social Media Marketing Lead

Skills

About the Role

You will own daily social media management and content creation across Walrus channels. You will plan and measure social-led campaigns, support product and partner launches, grow the YouTube channel, organize X Spaces, and run social listening. You will support executive social communications, manage KOL and creator relationships, activate events, and coordinate cross-functional marketing projects, schedules, and email campaigns.

Requirements

• 6–9 years of proven social media marketing or similar experience with ownership of brand social channels
• Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination
• Experience with social listening and applying insights to content and campaign decisions
• Experience managing drip or lifecycle marketing campaigns tied to launches
• Experience supporting executive or leadership social communications
• Organizational and project management skills
• Written and verbal communication skills
• Proficiency with social media management and listening tools, email marketing software, and content management systems
• Understanding of copywriting, SEO, PPC, and analytics

Responsibilities

• Plan and execute social media-led campaigns from concept through measurement
• Support partner and product launches with coordinated social content, promotion, and drip marketing campaigns
• Plan, execute, and track integrated marketing campaigns across digital, social, email, and events
• Coordinate with regional marketing and paid social teams during key campaigns and launches
• Manage the brand's presence on new and emerging social platforms
• Run social listening to track sentiment, trends, and conversations and inform strategy
• Own daily social management and content creation across all channels
• Build and scale the YouTube channel through a content roadmap, uploads, and content optimization
• Build and maintain a repeatable content schedule and series
• Write and edit social copy for different channels and audiences
• Organize, schedule, and execute Walrus-hosted X Spaces
• Amplify executive communications across social channels
• Support leadership social media accounts through writing, engagement, and content strategy
• Identify, build, and manage relationships with KOLs and creators
• Coordinate creator content for campaigns, launches, and events
• Lead social activation around events to drive awareness and attendance
• Assist with marketing events, including conferences, activations, sponsorships, logistics, and design needs
• Manage marketing projects from conception through completion
• Maintain project and editorial schedules and track campaign delivery
• Support email marketing campaigns, including drip sequences, list management, content creation, and performance analysis
• Collaborate with cross-functional teams to align marketing efforts
• Communicate with stakeholders and external partners to ensure consistent messaging