Senior Social Media Manager

Skills

About the Role

You will shape global social media strategy and oversee the direction and execution of priority channels. You will create platform-native content, manage creator partnerships and community engagement, analyse performance, and lead social coverage for events. You will establish governance, tooling, reporting, and playbooks while coordinating with marketing and commercial stakeholders across regions.

Requirements

• 6+ years of social media experience, including at least two years in a senior or lead role within B2B technology, fintech, payments, financial services, or another complex category.
• Experience setting social strategy and managing global channels.
• A portfolio of platform-native written, visual, and short-form video content.
• Social copywriting skills adaptable to different audiences, channels, and executive voices.
• Experience developing creator programmes end-to-end.
• Community management experience, including engagement standards, escalation processes, social listening, and audience development.
• Experience with social publishing, listening, community management, and analytics tools.
• Analytical skills to define KPIs, interpret performance, and turn insight into action.
• Project management, stakeholder management, and communication skills.
• Experience briefing creative and production partners.

Responsibilities

• Set and evolve the global organic social strategy across priority channels.
• Define channel audiences, editorial rhythm, and measures of success.
• Build a consistent social voice adapted to platforms and regions.
• Own the global social calendar and prioritisation process.
• Ensure governance, approvals, and publishing standards.
• Create platform-native social content.
• Build production briefs, workflows, and systems.
• Brief designers, video producers, agencies, and freelancers.
• Develop creator and influencer partnerships.
• Manage creator outreach, contracting, delivery, and performance evaluation.
• Own community management standards and day-to-day engagement.
• Use social listening to identify market and audience insights.
• Define KPIs and reporting frameworks.
• Manage social tooling, governance, playbooks, agencies, budgets, and timelines.
• Lead social coverage for events and conferences.
• Partner with cross-functional teams on go-to-market priorities.