Product Marketing Specialist

VAAS is a Brazilian risk-intelligence platform unifying compliance, fraud prevention, and credit decisioning.

Florianópolis, Brazil
About VAAS

VAAS Tecnologia Ltda operates a B2B risk-management platform for fintechs, banks, insurers, and other enterprises. Its platform combines data-source orchestration, configurable workflows, AI agents, collaborative decision tables, and continuous risk monitoring for KYC/KYB/KYE/KYS, compliance, fraud prevention, and credit operations.

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Skills

Candidate Availability

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

Own product marketing end to end by defining positioning, messaging, go-to-market plans, paid discovery, customer intent signals, sales enablement, portfolio documentation, and competitive intelligence. Connect product, sales, customer success, and demand generation to drive pipeline and revenue.

Requirements

  • Solid product marketing experience in B2B SaaS, preferably enterprise sales
  • Proven history leading product launches that generated pipeline
  • Ability to translate technical products into business value for C-level audiences
  • Experience in risk, fintech, insurance, or data is a plus
  • Data-driven mindset with experience measuring and communicating work impact
  • Experience in B2B paid media using Google Ads and LinkedIn Ads is a plus
  • Fluency in English is a plus

Responsibilities

  • Define product and module positioning and messaging by persona and customer journey stage
  • Lead end-to-end go-to-market launches for new offerings
  • Create sales materials, website content, customer communications, demos, and webinars
  • Manage paid discovery through Google Ads and LinkedIn Ads
  • Define offers, write advertisements, select keywords, manage budgets, and optimize for ROAS and pipeline
  • Identify user-intent signals and turn them into actionable priorities for marketing and sales
  • Maintain portfolio documentation
  • Equip sales with pitch decks, battlecards, objection responses, and competitive intelligence

Benefits

  • 30 days of paid leave after one year
  • Caju food and transportation allowance for hybrid or onsite employees
  • Wellhub
  • Conexa telemedicine and Psicologia Viva
  • Two monthly nutritionist consultations
  • Two monthly psychologist consultations
  • Reduced prices for general practitioners and specialists via telemedicine
  • 15% discounts on Dasa network examinations
  • 20% to 30% discounts at Pague Menos pharmacies
  • Parking allowance
  • Birthday month day off
  • Competitive compensation

Hiring Process

Candidatura → Triagem → Bate-papo com RH (fit cultural) → Entrevista técnica (com gestores) → Entrevista final (com diretoria) → Oferta