VP Product Marketing
Fireblocks is a digital asset infrastructure platform that helps financial institutions, fintechs, and businesses store, transfer, issue stablecoins, and manage digital assets securely.
Maintainer signals as of 8/14/2026
Funding history
About Fireblocks
Fireblocks provides digital asset infrastructure for financial institutions, fintechs, and businesses handling digital assets at scale. Users can secure custody, issue stablecoins, tokenize assets, process payments, and manage wallets through a unified platform. The platform uses multi-party computation cryptography with policy-based governance to secure private keys and automate transaction workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You engage with customers, partners, and analysts to understand market and competitive dynamics. You develop go-to-market strategies for new opportunities and use cases, influence product roadmap decisions, lead product and partnership launches, define market positioning and messaging, enable pre-sales and post-sales teams, and manage strategy and OKRs.
Requirements
- 15+ years of experience in B2B SaaS product marketing.
- Preference for experience in financial services, payments, fintech, or cybersecurity.
- 5+ years of team management experience.
- Strong writing and storytelling skills.
- Experience in a fast-paced, high-growth startup.
- Entrepreneurial mindset and a strong sense of urgency and dedication.
- Hands-on leadership experience.
- Excellent communication and consensus-building skills.
- Willingness to learn about digital assets and related financial use cases.
- Comfort with continuous deployment processes.
- Experience with segmentation strategies, buyer personas, customer pain points, market positioning, and client-facing messaging.
- Ability to thrive in an ambiguous, fast-paced environment with a high degree of autonomy.
Responsibilities
- Engage with customers, partners, and analysts to understand market and competitive dynamics.
- Identify and drive go-to-market strategies for new market opportunities and emerging use cases.
- Partner with product management to shape roadmap strategy and positioning.
- Own launch strategies for new products and partnerships through sales readiness and customer adoption.
- Define and evolve market positioning and messaging across markets and buyer segments.
- Translate product and market strategy into global go-to-market enablement for pre-sales and post-sales teams.
- Set and manage team strategy and OKRs.
- Build a culture of excellence and invest in professional growth.
Benefits
- Target bonus may be included in the total compensation package.
- Competitive equity grant may be included in the total compensation package.
- Generous benefits.
