Marketing Analytics Manager
Baseten is an AI inference platform for deploying, optimizing, and scaling custom, open-source, and fine-tuned models in production.
Funding history
About Baseten
Baseten provides model runtimes, inference infrastructure, developer workflows, and deployment options including managed cloud, self-hosted, and hybrid environments.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will establish marketing measurement, build data models connecting acquisition through revenue, and create dashboards, semantic layers, and tools. You will analyze audiences and lifecycle performance, integrate marketing and product data, implement conversion feedback loops, and design attribution, incrementality, and A/B testing frameworks.
Requirements
- Marketing analytics
- Growth analytics
- Product analytics
- Data science
- SQL
- CRM
- SEO
- AEO
- Google Ads
- Salesforce
- HubSpot
- Google Analytics
- Data pipeline
- Airbyte
- Fivetran
- dbt
- BigQuery
- Databricks
- API
- n8n
- Zapier
Responsibilities
- Establish metrics for audience growth, acquisition, activation, engagement, usage, pipeline, and revenue
- Ingest and model data from marketing, CRM, web, product, and third-party sources
- Create a medallion architecture across prospect and customer journeys
- Develop audience and segmentation frameworks
- Measure lifecycle marketing performance and improve customer journeys
- Measure brand awareness and channel effectiveness
- Connect conversion and customer signals to advertising platforms
- Design and implement A/B experiments, incrementality testing, and multi-touch attribution
Benefits
- Equity
- Medical insurance for U.S. employees and dependents
- Dental insurance for U.S. employees and dependents
- Vision insurance for U.S. employees and dependents
- Flexible PTO
- Company-wide Winter Break
- Paid parental leave
- Fertility and family-building stipend through Carrot
- 401(k) for U.S. employees