VP of Revenue Marketing
Factory is an AI software-development platform that lets enterprises plan, build, review, test, and ship software with governed autonomous agents (“Droids”).
About Factory
Factory provides a model-independent, enterprise software-development system spanning the SDLC, with deployment options including managed, private, on-premises, and air-gapped environments.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build and execute full-funnel B2B revenue marketing strategy, lead global demand generation, field marketing, and partner marketing functions, and own pipeline and acquisition-efficiency targets. You will set integrated program strategy, connect product and sales signals to opportunities, establish planning and measurement frameworks, manage budgets and marketing technology, and represent marketing with executive stakeholders.
Requirements
- 10+ years of B2B marketing experience
- 5+ years leading revenue or demand generation teams
- Global demand generation, field marketing, and partner marketing leadership
- B2B marketing function and pipeline-program development
- Sales-led growth and product-led growth knowledge
- Funnel metrics, attribution, forecasting, revenue analytics, and acquisition efficiency
- Budget, marketing technology, agency, and external partner management
- CRM
- HubSpot
- Marketing automation
- Intent data
- Analytics
- Data governance
- AI
- People leadership
Responsibilities
- Build and execute a full-funnel B2B revenue marketing strategy
- Lead global demand generation, field marketing, and partner marketing teams
- Own pipeline creation, acceleration, conversion, and acquisition-efficiency targets
- Set strategy for digital, event, partner, field, and account-based programs
- Connect product usage, buyer intent, and account engagement to sales opportunities
- Define enterprise narrative and segmentation strategy
- Build attribution, forecasting, experimentation, and reporting frameworks
- Own annual and quarterly planning, budgets, headcount, technology, agencies, and channel investment
- Create a scalable global operating model
- Represent marketing with executive stakeholders