Lifecycle Marketing Lead
MirageVisit Mirage website
Mirage is an AI video company building creative tools for video, motion, and sound.
New York City, United States
Funding history
About Mirage
Mirage develops AI-native video-creation products, including the Captions app and Tesseract runtime, alongside foundation models for expressive video generation.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the lifecycle roadmap and customer journey from onboarding through winback. You will build and optimize email, push, in-app, and SMS campaigns; run experiments on subscription metrics; and use data and AI tools to improve lifecycle strategy and execution.
Requirements
- 7+ years of lifecycle, CRM, or retention marketing experience
- Experience building lifecycle programs from early foundations
- Expert proficiency in Iterable
- Understanding of subscription metrics and lifecycle performance
- Mobile engagement experience across iOS and Android
- Experience designing structured tests and measuring incrementality
Responsibilities
- Own the customer lifecycle from onboarding and activation through conversion, retention, and winback
- Define and execute the lifecycle marketing roadmap
- Build, launch, and optimize email, push, in-app, and SMS campaigns
- Design experiments to improve trial conversion, churn, reactivation, and LTV
- Deliver personalized customer experiences with cross-functional partners
- Use data and insights to improve lifecycle performance and strategy
- Use AI tools to support copy, analysis, experimentation, and execution
Benefits
- Equity
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter benefits
- Catered lunch multiple days per week
- Dinner stipend for late work
- Grubhub subscription
- Health and wellness perks
- Multiple team offsites per year and monthly team events
- Generous PTO policy