Performance Marketing Manager
Carta provides an intelligent platform for private capital operations, connecting data, workflows, and people.
About Carta
Carta operates a platform for private capital that helps companies, private equity and venture capital firms, limited partners, and other financial organizations manage portfolios, move money, and model investment scenarios. Its offerings include equity and cap table management, valuations, compensation, liquidity, fund administration, fund tax, SPVs, deal CRM, portfolio valuations, loan operations, LP analytics, compliance, contracts, and attorney-led legal services. Carta combines software, AI capabilities, and expert human services for private capital workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will set and execute paid media strategy across business units to support pipeline targets. You will develop multi-channel, full-funnel media plans; optimize campaign performance and return on ad spend; run experiments; and use ABM and personalization to improve demand generation results. You will coordinate campaign messaging, lead handoff, and insights across relevant marketing and business functions.
Requirements
- 6+ years of demand generation and/or performance marketing experience.
- At least 3 years of B2B experience.
- Fluency with ad platforms and networks, including Google Ads, Google Display Network, GA4, LinkedIn, Reddit, and OpenAI.
- Familiarity with marketing automation and attribution tools, including Marketo Measure, Dreamdata, and Salesforce.
- Experience using data visualization tools such as Looker and Tableau.
- Fluency with personalization, ABM platforms, and DSPs, including 6Sense, Contentful, and Qualified.
- BA required.
- SaaS experience across SMB, mid-market, and enterprise segments strongly preferred.
- Understanding of marketing mix modeling and predictive analytics preferred.
Responsibilities
- Develop and implement diversified multi-channel, full-funnel paid media plans across segments and business units.
- Evaluate and optimize paid search, digital advertising, third-party media, and review-site channels.
- Improve return on ad spend through pragmatic testing and scaling.
- Design, manage, and optimize paid campaign activities for direct response, demand generation, and awareness objectives.
- Align messaging and optimize lead handoff with campaign, content, product marketing, sales, and operations stakeholders.
- Conduct A/B tests of ad creatives, landing pages, and targeting.
- Deploy high-potential paid advertising and demand generation pilots and scale promising outcomes.
- Develop ABM and full-funnel personalization campaign executions.
- Collaborate with web, organic search, and organic social stakeholders to share learnings.
Benefits
- Equity for full-time roles.
- Exceptional benefits.
- Commission plans for applicable roles.