Head of Demand Generation North America
Adyen is a Dutch financial technology company providing global payment acceptance.
Projects
About Adyen
Adyen N.V. operates a unified financial technology platform for businesses. Its services cover online, in-person, and in-app payments; acquiring; payment methods; risk and authentication; platforms and marketplaces; payouts; card issuing; business accounts; capital; and liquidity management.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will build a scalable qualified-pipeline engine and lead integrated GTM plans for enterprise accounts and priority verticals. You will evolve account-based marketing, use performance data to optimize investment, establish planning and forecasting practices, lead and develop marketers, and share demand-generation best practices. You will travel domestically and internationally up to 20%.
Requirements
- 12+ years of B2B marketing experience focused on enterprise demand
- At least 4 years of team-leadership experience
- Enterprise demand generation
- Account-based marketing
- GTM strategy
- Marketing analytics
- Full-funnel performance analysis
- ROI optimization
- Campaign strategy
- Forecasting
Responsibilities
- Build a scalable qualified-pipeline engine
- Develop integrated GTM plans with Marketing, Sales, BDR, and Partnerships leaders
- Evolve account-based marketing strategy and capabilities
- Analyze data, market insights, and campaign performance to optimize investment
- Develop demand-generation motions
- Lead and develop a demand-generation team
- Establish planning, measurement, forecasting, and accountability practices
- Share campaign learnings, frameworks, and best practices
- Travel domestically and internationally up to 20%