Growth Lead
OKX is a leading global cryptocurrency exchange offering a wide range of trading services, including spot and derivatives trading, as well as Web3 solutions.
Maintainer signals as of 8/23/2026
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About OKX
OKX is a global cryptocurrency exchange known for its trading services and financial products. The platform offers a wide range of features, including spot and derivatives trading, staking services, and a user-friendly interface suitable for both beginners and experienced traders.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the product growth marketing strategy for Northeast Asia. You will study CeFi products and crypto trading behavior, identify market opportunities, build product-led go-to-market strategies, and improve acquisition, activation, engagement, retention, and monetization. You will use data to optimize campaigns, segmentation, incentives, conversion journeys, and user propositions while accounting for local regulatory conditions.
Requirements
- Strong CeFi and crypto product knowledge
- Strong product sense
- Data-driven and commercially minded approach
- Understanding of digital growth tools and mechanics
- Proven experience driving measurable product or business growth
- Understanding of crypto user behavior
- Ability to influence cross-functional priorities
- Market and regulatory judgment
- Analytical capability in research competitive analysis funnel analysis and campaign performance
- Strong communication and leadership skills
- Experience in major Northeast Asian crypto markets preferred
- Fluency in at least one Northeast Asian language and English
Responsibilities
- Own the product growth marketing strategy for Northeast Asia
- Develop expertise in CeFi products and crypto trading
- Build and execute product-led go-to-market strategies
- Translate product capabilities into acquisition conversion and monetization opportunities
- Analyze funnels and optimize campaigns positioning incentives journeys and segmentation
- Use performance marketing CRM lifecycle marketing referral affiliate KOL and promotional channels
- Develop customer segmentation and differentiated product propositions
- Identify product gaps competitive disadvantages and emerging user needs
- Analyze competitors products pricing incentives campaigns journeys and growth mechanisms
- Establish KPIs and measurement frameworks
- Develop market-specific strategies aligned with regulatory requirements
- Build scalable growth playbooks
Benefits
- Learning and development programs
- Education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Healthcare schemes for employees and dependants
