Senior Growth Manager UK to Kenya
LemFi provides international payment products for immigrants, including multi-currency wallets, global money transfers, payment requests, and eSIM connectivity.
About LemFi
LemFi is a financial technology company offering international payment products designed to help immigrants thrive financially. Its services include multi-currency wallets, international money transfers to more than 30 countries, money requests and payment links, and eSIM connectivity. Transfers can be sent to bank accounts, mobile money, and other destinations, typically arriving within minutes.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will drive growth across East African communities in the UK, combining community engagement, partnership management, field marketing, and data-driven campaign optimisation. You will travel to diaspora hubs, build trusted relationships with community leaders and partners, execute acquisition initiatives, measure results, and bring user insights to Product and Marketing teams.
Requirements
- At least 5 years of experience in growth, sales, marketing, or a similar fast-paced environment
- Deep understanding of the East African community in the UK
- Ability to deliver measurable results against targets and KPIs
- Data-driven performance tracking and strategy optimisation
- Interpersonal and persuasive communication skills
- Ability to work independently in a remote environment
- Willingness to travel extensively across the UK and occasionally work weekends
Responsibilities
- Build a presence within East African diaspora associations, WhatsApp groups, and community networks across the UK
- Travel across the UK to lead community initiatives and participate in local events, meetups, and forums
- Build and maintain relationships with community leaders and grassroots partners
- Develop and execute user-acquisition strategies for East African communities in the UK
- Own growth targets and optimise campaigns using data and insights
- Source, negotiate, and manage partnerships tied to user acquisition
- Conduct market research and provide user insights to Product and Marketing teams
- Own campaigns from briefing through execution, measurement, and iteration
- Identify and launch new community touchpoints and partnership opportunities
- Use AI tools to draft campaign copy, analyse performance data, and scale outreach